SALES & MARKETING
Solutions. Value. Trust. Those are words that echo throughout MBF’s operations. The agribusiness focuses its energy on building customer trust by offering proactive solutions for its customers around the nation through crop protection, bio-pesticides, insecticides, composts and soil conditioners.
“Our approach is to work with our end-user customers, which for the most part are farmers. We try to bring them a full ‘solution’ offer that is an integrated package of products and services. By integrating the components into a solution we can take a much bigger view of the customer’s business and it has enabled us to create a lot of value for them in terms of higher yields and crop quality. This approach is generally very high touch, which means that we work closely with our channel partners to help bring these offers to the grower.”
The company’s goal is to change the grower mind-set from short-term to long-term thinking. “For the customer, it’s a simple formula,” says Nilesh Thakkar managing director of MBF.
Strong marketing infrastructure & great sales distribution network are greatest strengths of MBF. We have loyal and long standing dealers & distributors all over India, serving farmers with our wide range of products & services.
The distribution network is spread over 14 states of India, Maharashtra, Vidarbha, Karnataka, Tamilnadu, Telangana, Andhra Pradesh, West Bengal, Jharkhand, Madhya Pradesh, Gujarat, Chhattisgarh, Bihar, Uttar Pradesh & Rajasthan. And very soon, have planned to enter into 3 more proposed states- Haryana, Punjab & Orissa.
The distribution network has it’s grip in rural as well as urban market of agri- input across India. Currently, MBF marketing infrastructure have occupied total 60% of Indian land & aim in 80% coverage by 2018. We have in total 14 stock points and more than 1,15,000 retail outlets. We have a dedicated team of 245 including the Regional officers, Sales Executive, Area sales officers, field assistant. Along with, a team of crop advisors and technical expert is continuously busy in serving dealers, distributors and farmers by educating & guiding them.
At MBF, we are continuously investing in our people, products, production capacities, registrations, business relationship to step towards international business too.